With 10-plus years of experience in the music business, Trinidadian-born, Randall "Sickamore" Medford has been heralded as the new generation’s favorite A&R, the music industry's term for a person who finds talent for labels, coaches artists and directs music projects. Developing the successful careers of Travis Scott (Rodeo, Birds In The Trap Sing McKnight) and YG (My Krazy Life, Still Brazy) among many others, his A&R smarts have yielded gold and platinum results. Marcelo HD organized Sickamore’s first masterclass on the creative process at Harvard in April 2018.